vendor_lead_code - 1-20 characters
source_id - 1-50 characters
title - 1-4 characters
first_name - 1-30 characters
middle_initial - 1 character
last_name - 1-30 characters
address1 - 1-100 characters
address2 - 1-100 characters
address3 - 1-100 characters
city - 1-50 characters
state - 2 characters
province - 1-50 characters
postal_code - 1-10 characters
country_code - 3 characters
gender - U, M, F (Undefined, Male, Female) - defaults to 'U'
date_of_birth - YYYY-MM-DD
alt_phone - 1-12 characters
email - 1-70 characters
comments - 1-255 characters

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