AT&T 10DLC highlights

  • AT&T’s 10 DLC program is currently in a registration “grace period” during which we encourage all groups and organizations to register their text campaigns to aid in the delivery of messages to the intended recipients who want to receive them. Unregistered messaging will continue to be subject to spam policies and throughput restrictions.

  • 10DLC does not impact text messages sent by individual consumers to their family, friends, and other contacts.

  • 10DLC reflects AT&T’s continuing commitment to protect Customers from spam and unwanted robotext messages including fraud, “phishing,” and other scams. In particular, AT&T seeks to deter disreputable companies manipulating messaging platforms, known as Peer-to Peer, to send unwanted robotexts to our customers.

  • 10DLC follows clear and long-standing industry guidelines that protected the text messaging ecosystem in the past and have helped ensure consumers receive the messages they want including by obtaining customer consent and honoring customer “STOP” requests.

Standard Classes of Service – “Trust” Scores will no longer be part of the initial TCR registration process.

  • TCR registration will “Verify” the Brand / Campaign information.

  • Verified Russell 3000 companies will get Class A or B.

  • All other Verified campaigns will be assigned to Class E or F by default – Note: Throughput for Class E & F are being increased significantly from previous levels.

  • To move to a higher standard class, with corresponding higher throughput – an Aegis / WMC vetting result will be required to qualify.

  • Campaigns/brands that cannot be Verified will not registered and will be left in an Unverified state.

“Special” Classes of Service - Details include:

  • “Trust” Scores are not part of the registration process

  • Evidence of qualification required at registration to be assigned Charitable; Election Campaigns; Emergency Services / Public Safety classes of service

  • Throughput to the following classes will be at the number vs the campaign level

Class “G” – Proxy Number Pools
Class “N” – Agent / Franchise / Local branches
Class “Y” – Reserved for K-12 distance learning

  • Re-naming of some classes

  • Election Campaigns – note the letter designation change to “K”

  • Carrier Exempt classes have been renamed

* TPM setting is on a per number basis.
** Requires carrier approval and additional CSP responsibility for Campaign Review and Content Screening.
*** These will be treated as P2P consumer messaging and will be subject to increased fees post grace period.
**** Some of these new message classes and throughputs (although available) will not be displayed /updated in TCR until their next release

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