What is New
T-Mobile's enforcement of 10DLC policies means rate changes for unregistered traffic and the implementation of program and non-compliance fees.
Rate and Fee summary - TBD
Rates for unregistered message traffic will increase from $0.003 for SMS and $0.01 for MMS messaging, to $0.004 and $0.013.
10DLC program fees: - effective 10/01/2021
Campaign Service Activation - $50 per campaign
Campaign Service Migration - $50 per campaign
NNID Registration - $2,000 per NNID
Non-compliance fees for violation of T–Mobile's code of conduct: - Effective 10/01/2021
Text Enablement - if Company or a Message Sender text-enables a 10-digit NANP telephone number and sends Messages prior to verification of Message Sender ownership. ($10,000)
10DLC Messaging Program Evasion - for each unique instance of a violation: Snowshoe sending, dynamic routing, spam filter evasion, unapproved campaign service ($1,000)
Content Violation - for each of the third and any subsequent notification of a Content Violation involving the same Content Provider. ($10,000)
T-Mobile's New Non-Compliance Fees for Code of Conduct Violations Effective January 1, 2022
$10/ 10DLC messge sent via grey route
Pass-through fee applies if you attempt to route A2P messages as P2P messages. Failure to migrate any A2P 10 DLC traffic from the legacy P2P connection constitutes "grey-route" non-compliance
T-Mobile (including Sprint) have announced the following A2P 10DLC Fee, which will be effective TBD by T-Mobile:
Special Business Review Request
$5,000 NRC per request
Applies to 10DLC edge cases outside of the regular 10DLC provisioning process which require special approval and configuration on the T-Mobile network. For instance, use of proxy numbers (rideshare example), approval for sharing a 10DLC number, or very high capacity required by a brand more than what is normally required .