Before Registering your Campaign

For the purposes of 10DLC, campaigns are defined as the use-cases or the kinds of messages brands text to audiences. (e.g. Reminders, Public Service Announcements, Political, Higher Education, etc.) Register a campaign to inform carriers what type of traffic is being sent to their subscribers.

All TCR campaign submissions will be subject to a manual review by the downstream Direct Connect Aggregator (DCA). This review process can take up to one business week, and if rejected will take longer. For the best results please follow the  recommendations below.

✅ Get a link to a working website for your entity - this can be a social media page, as long as it is accessible and verifies the business identity. If you are collecting any information on the website, include a link to where the Privacy Policy is posted on your site. 

If there’s any prohibited content* on the website, the campaign will be rejected.

*The following types of content are prohibited on 10DLC: CBD, Cannabis, Sex, Hate, Alcohol, Firearms, Tobacco, Debt Relief, Debt Collection, and Credit Repair . 

✅ Confirm the website has an accessible and compliant Privacy Policy: Per CTIA guidelines, message senders are to maintain an easily accessible and compliant Privacy Policy and make clear that consumer information is not being shared with third-parties for marketing purposes. The privacy policy should be referenced in the call-to-action/opt-in when submitting a campaign for vetting. We recommend linking directly to your Privacy Policy in the campaign registration. 

Your campaign may be rejected for privacy policy reasons if there is no policy present, or if the privacy policy is non-compliant. If a privacy policy is non-compliant, it is generally due to the sharing of consumer information with third-parties for marketing purposes.

✅ Review your Opt-In Methods: Most rejected campaigns are due to insufficient opt-in methods, so it’s very important to make sure your methods are compliant before registering your campaign. All entities sending text messages are required to follow CTIA guidelines for text messaging opt-in process. 

The Campaign Registration form will ask about your opt-in methods, and you should include a clear and concise description of how an end user signs up to receive messages in the Message-Flow field of the submission form ( it is recommended that you add links to your opt-in form on your website ). 

Opt-in must be 1 to 1, can't be shared with third parties, and can't be implied. It must be clear, conspicuous, and can't be obscured within the terms & conditions and/or other agreement(s). 

If you indicate in your registration that you collect opt-ins through the website, TCR will check the website you provide to confirm there is a place to process opt-ins and that all forms collecting phone numbers contain clear opt-in language. Here’s an example of opt-in language on a website form collecting phone numbers: 

"By providing your cell phone number, you agree to receive calls and texts to your number from <Organization> about issues and ways to get involved. Msg frequency varies. STOP to quit. Msg and data rates may apply." 

Compliant opt-in method examples (based on approved campaign submissions):

Entering a phone number through a website and agreeing to receive messages

Example: Customers opt-in by visiting www.examplewebsite.com and adding their phone number. They then check a box agreeing to receive text messages from the example brand.

Clicking a button on a mobile webpage

Sending a message from the consumer’s mobile device that contains an advertising keyword

Example: Consumers opt-in by texting START to (111) 222-3333.

Important: If consumers can opt in by texting a keyword, the response should include the brand name, confirmation of opt-in enrollment to a recurring message campaign, how to get help, and a clear description of how to opt out. 

Initiating the text message exchange in which the message sender replies to the consumer only with responsive information

Signing up at a point of sale (POS) or another message sender on-site location

Opting in over the phone using interactive voice response (IVR) technology.

Example: "Hustle: You’re now opted-in to our platform notifications. For help, reply HELP. To opt out, reply STOP."

Non-Compliant opt-in method examples (based on rejected campaign submissions): 

• The Voter File, or accessing any public database with phone number information
• Purchased list of phone numbers 
• Texting existing customers without prior explicit opt-in 

Important: Even if the opt-in Methods section indicates that opt-ins are collected outside the website, all lead intake forms on the brand's website will be reviewed by TCR. If the phone number field is required, the disclaimer about the SMS opt-in must be included. Otherwise, the campaign will be rejected.

✅ Opt-out message: Acceptable opt-out language must include at least one of the following words: end, stop, unsubscribe, or arret (French). If you’re using an opt-out phrase, it must be separated by spaces (i.e., STOP2END is not acceptable; it should be STOP 2 END). Please ensure that at least one of your sample messages shows your opt-out.